Unlike many of my previous posts about topics such as Twitter, Facebook, mobile technology and others, this post applies to pretty much anyone who spends any time in the professional world, and especially if that person spends time online. Yes, even you.
In today’s day and age, in which there are endless platforms that instantly transform any person into a full blown publisher, there is no excuse not to leverage the power of blogging. Again, this is not only true for people trying to sell something online, it is applicable to anyone who has any desire whatsoever to advance professionally.
I know you think I am exaggerating, but alas, I am not. To all those people thinking “I have nothing to say. No one would read my blog,” I say “rubbish.” There is something you are passionate about, there has to be. It could be that you have not yet discovered your passion but there is something you can write about that would get you and your readers excited.
But we are getting ahead of ourselves here. The question you are asking yourself is why? Why bother? What do I need that for?
Here are five reasons you should be blogging: