5 None of the Above
If you have done any of the things mentioned above, you are doing it wrong but you deserve some credit because at least you are doing it. If you have still not jumped on the social bandwagon and are one of those “Why should I tell the world what I am eating?” people, then it is time for a reality check. That is not what social is about, it never was, and by ignoring the social web, you are missing out on one of the most powerful and game-changing communication platforms the world has ever known. So stop reading this and go open a Twitter account. Better late than never.
4 Hiding Out
Speaking of bios and pictures, if you don’t have one, you are basically saying to others “Move along, there is nothing to see here.” In addition, someone please explain to me why there are people that still make their tweets private! If you want to send messages to select people only and not let others see it, allow me to introduce you to something called email. Honestly, hiding out on the social web is a paradox if I ever heard one.
3 100% Broadcasting
“Ok, I joined Twitter, now how do I get people to follow me?” Ah, the million dollar question. I have good news and bad news. Bad news: I don’t have the answer to the question but the good news is, I can tell you one thing. When someone follows me, here is what I look at when deciding whether to follow back. Profile pic? Check. Bio interesting? Check. How many of the person’s last ten tweets are replies to people? More than 5? Follow. Less? Moving on… Seriously, stop broadcasting, start listening, start talking to others.
2 Group Tagging
“I have a new app, so the best way to get bloggers to write about it is send out the news on Twitter and tag five of them in the tweet. Then repeat that 100 times.” No, just no. This will get you a whopping zero click through rate and will forever label you as a spammer. Oh, you’re not on Twitter so this doesn’t apply to you? Wrong. Stop tagging people in pictures of your cat, your startup logo, or anything else on Facebook. I don’t know about others, but tagging me in a picture that I am not in is an automatic unfriending. Don’t do it, it is annoying, ineffective and truthfully, I am not sure how this is even allowed by Facebook itself. But that is a topic for another time.
1 Spamming Celebrities
It is difficult for me to understand what goes through the head of the person who spends his/her time on Twitter trying to get a response out of Ashton Kutcher or Justin Bieber. What exactly do they think to themselves the second before they hit the send button? “Yes, the guy has trillions of followers, but me tweeting him that I love him when my profile picture is an egg, my bio is empty and the last 50 things I said were the same message to other celebrities—that is totally going to get him to respond.” Good luck with that.